The Apple TV set-top box will suggest 99 cent TV episodes that can be streamed, not downloaded, according to sources. If true, Apple would be wounding the price of TV episodes in half and competing extra squarely with rivals such as Netflix, Hulu Plus, and Amazon's Video on Demand. Currently Apple TV merely allows you to download TV episodes from iTunes and charges a regular of $1.99.
According to reports from NewTeeVee Apple TV's restrictions on content would be like to current iTunes rentals; you would have 30 days to view your television incident and then have unlimited access to the affair for 24 hours after you start viewing it.
Hollywood Onboard?
It's not clear if some content producers are by nown board with Apple's rumored streaming plans, and that may be the largest hurdle for Apple to conquer. Right now, television networks and specialty channels similar to NBC, ABC, Showtime and HBO sell entity episode downloads on iTunes for $1.99-$2.99, depending on whether you purchase standard or high-definition videos. Entire past seasons and passes to current television seasons are as well available, and typically choice in price from $10 to $40.
It's not clear how profitable television content sales on iTunes are--
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